Jenny Packham 2021 Bridal Collection

“The collection was designed and created against a backdrop of this pandemic. A time when weddings are being cancelled and appointments not kept.

It was a challenging season to create. Whilst our factories were sporadically open, their focus on more important matters - staying safe - our team at the studio, creating the designs, making the patterns and artwork for the embroideries was smaller than ever.

For me, it felt like the most important collection I have ever made. Confident that brides the world over will have the imagination to reinvent the way in which they marry, turning limitations into fashions and rather than forsaking their special day, they would begin to tailor it around circumstance - I found I had the inspiration I needed.

So, rather than claim I found my ideas in trips to faraway places or hunting vintage treasures in Parisian markets- our true inspiration this season came from the undefeatable power of love.''

Jenny Packham

Photographed by Jon Gorrigan at Sennowe Park in Norfolk